Nativa Lab is founded. The vision of radical innovation in economic paradigms comes to life. Nativa Lab is one of the key actors fostering this transformation.
Nativa is incorporated, it is the first prototype of a company having "Happiness and regeneration of society and biosphere" as its core purposes.
The Nike innovation model, developed with The Natural Step, redefines the rules of the game in the entire sports shoes, apparel and equipment industry.
The Interface Model inspires the evolution of thousands of businesses.
Founding of The Natural Step in Sweden, by oncologist Karl-Henrik Robèrt, under the patronage of King Carl XVI Gustaf.
Opposable thumb, the first technology.
Nativa is the first certified B Corp in Italy, one of the first in Europe. Our purpose it to create a net positive impact on society, the biosphere, and the economy.
Nativa is born and evolves around the framework for innovation guided by sustainability principles coded by the international non profit The Natural Step, a leader in this field since 1989.
“Nativa’s purpose is to contribute to growing the happiness of all its people, through a motivating involvement in a thriving business”. (Source: Nativa’s Statute, Art. 2). At Nativa, a thriving business and growing economic performance are a means, not an end.
Con orgoglio annunciamo che Nativa è stata segnalata tra le prime 10 migliori aziende nella sezione Start up per la Green Economy del Premio Sviluppo Sostenibile 2014
Nativa has developed a revolutionary software platform – based on The Natural Step research - to allow the analysis and design of future-proof products. The platform allows multiple actors, across entire supply chains, to cooperate and ‘speak the same language’ about future proof products and services.