2023

Nativa Lab is founded. The vision of radical innovation in economic paradigms comes to life. Nativa Lab is one of the key actors fostering this transformation.

2023

2012

Nativa is incorporated, it is the first prototype of a company having "Happiness and regeneration of society and biosphere" as its core purposes.

2009

The Nike innovation model, developed with The Natural Step, redefines the rules of the game in the entire sports shoes, apparel and equipment industry.

2001

The Interface Model inspires the evolution of thousands of businesses.

1989

Founding of The Natural Step in Sweden, by oncologist Karl-Henrik Robèrt, under the patronage of King Carl XVI Gustaf.

1.5 MY BC

Opposable thumb, the first technology.


Nativa fosters a new economic paradigm by blending Evolution Principles into the DNA of existing businesses, to help them innovate towards future-proof models, and by creating new startups, products, and services which are regenerative by design.


We are a Benefit Corporation™

Nativa is a Benefit Corporation and the first Certified B Corp in Italy, one of the first globally. Our purpose it to create a net positive impact on society, the biosphere, and the economy.

We are The Natural Step Inside

Nativa is born and evolves around the framework for innovation guided by sustainability principles coded by the international non profit The Natural Step, a leader in this field since 1989.

We Value Happiness

“Nativa’s purpose is to contribute to growing the happiness of all its people….”(Read Nativa’s Statute, Art. 2). Download our lastest report


Stories

La gestione di supply chain complesse è una delle sfide più importanti che le aziendesi trovano ad affrontare. Nativa ha sviluppato con Geox un nuovo modello di relazione azienda-fornitori in un ottica di co-evoluzione, basato sulla trasparenza e sullo scambio reciproco che innesca non solo un impatto positivo sulla performance aziendale, ma anche sulle comunità locali in cui operano i fornitori.

In un’epoca in cui si sta rivoluzionando il concetto di lavoro, Nativa ha creato Croqqer per accompagnare questa trasformazione. Croqqer facilita l’accesso a un’immensa capacità di tempo e talenti, attraverso la moltiplicazione di interazioni nelle comunità locali e di opportunità di lavoro per chi ha competenze e talenti non sempre riconosciuti o valorizzati.

Testimonials