The human hand is the first technology. The opposable thumb, starting from about 1,5 million years ago, has allowed humans to accelerate their evolution path, to shape reality, and create it starting from a Vision.
"The future is not something we enter. The future is something we create." - Leonard Sweet
The handprint is the first form of art in human history, and in Nativa’s Logo it represents the human intent. Awareness is the status that enables the regenerative impact of our actions.
"Where the spirit does not work with the hand, there is no art." - Leonardo da Vinci
Nativa acknowledges our shared belonging to spaceship Earth, strives for a planet in which life-support and social systems are in balance, and pursues a circular economy, with the purpose to satisfy fundamental human needs.
"Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." – Albert Einstein
NativaLab – Established in 2023 - is founded in the future, as our work is based on a Backcasting approach: we envision a future in which today’s challenges are solved, and design the strategy to connect it to the present.
"To change something, build a new model that makes the existing model obsolete." - Richard Buckminster Fuller
NativaLab is Nativa’s powerhouse. NativaLab, Est. 2023, and the Handprint Circle are Nativa’s registered trademarks.
Concept by Facci & Pollini with Nativa Lab™